Rubashkin Lends Star Power to Innovative Shidduch Campaign in Interview With Brenner, Sebrow

Philanthropist Moshe Rubashkin told star radio host Zev Brenner and prominent relationship mentor Baila Sebrow why he’s throwing his support behind a new initiative offering sizable bonuses for shadchanim who work with older singles

The problem is nothing new.

For older singles, the path to finding their bashert may seem to stretch longer and longer as each year goes by. There’s no new interest, no new names — nothing new. Shadchanim often hesitate to dedicate their time and effort into finding shidduchim for older singles, preferring to go after the low-hanging fruit: the young, easily-matched eligible bachurim and girls. And who can blame them? After all, they have to make a living, and they’ve found it simply doesn’t pay off financially to invest the extra time and effort to help an older single finally get married.

To Crown Heights philanthropist Moshe Rubashkin, the pain of our community’s men and women languishing on the vine — simply because shadchanim don’t feel it’s financially worthwhile to help them — could not be ignored. 

On an interview with noted radio host Zev Brenner, Rubashkin and dating coach, author and podcaster Baila Sebrow discussed some of the root causes behind the “shidduch crisis,” as Rubashkin explained why he’s throwing himself into a new crowdfunded campaign to incentivize shadchanim to work with older singles, by offering a sizable bonus for every successful shidduch involving singles older than 30.

“If we want to help them as a group, we do have to encourage matchmakers to help singles who are older,” Sebrow said. “One of the problems is that most matchmakers prefer to work with younger singles because they’re easier to work with — and people like to do what’s easier. We need to encourage matchmakers to want to work with older singles … no one should be left behind.”

“Moshe, what can we do to help these older singles?” Brenner asked.

“I think the women today are smarter than the men; the men are rough diamonds, and the women have to polish the diamonds,” Rubashkin said. Many older single women have a hard time “marrying down,” as they feel the men who are coming up for them aren’t as successful or accomplished as they are. “… and that’s creating a crisis,” Rubashkin concluded 

A crisis that sees more and more older singles struggling.

A crisis that Rubashkin is encouraging the entire community to join him in solving by visiting the campaign and contributing towards the incentives being offered for anyone who helps our older singles find their bashert.

And recognizing the urgent need for this campaign to succeed, the staff behind Righteous Fundraising, who are endorsing and directing the campaign, are raffling off a dollar from the Rebbe — anyone who donates towards the first $50,000 for the campaign is eligible.

With your help, no one will be left behind,

To join the campaign, visit LINK.

This article is the first in a series of interviews and discussions with shadchanim and relationship experts discussing the Shidduch Crisis and what we can do to help solve it.